‘Smudge’ - Brand Concept

As a personal study, A$H experimented with the hypothetical skateboarding brand- ‘Smudge’. With self-expression and a ‘color-outside-the-lines’ mentality Smudge’s concept art takes organic swatches painted in watercolor and overlays them with rough hand-sketches of skateboarders performing tricks. This speaks to the brand’s desire to play with color while also allowing any person to envision themselves in the shoes of the skateboarders. Some of Smudge’s key brand values include inclusivity, minimalism, expressive color, and personalization.